Branding The Mind Body Project has been a consistent challenge for us. How can a team of creative and vibrant globe trotters possibly narrow down our worldview, passion and identity into a few shapes and colors? What will be left out? What will be included?!
It has taken over two years, and we're still working on it., but we recently pushed ourselves to focus and communicate our message by means of a logo. It was a fascinating learning process. This certainly isn't an endorsement for our "branding model," but it's a brief view into the journey of a working logo.
The Mind Body Project Branding Brief: Mindfulness for REAL people
The Words: Bold, Thriving, Mindful, Science, Brains, Bodies, Movement, Inclusive, Compassionate, Smile-Infused, Community, Strong, Dynamic, Modern, Motivating, Bold, REAL
Teal: Alternative growth + change
Yellow: Motivation, Inspiration, Energy
Reddish pink: Bold, outspoken, against the norm
The concept: A bold, dynamic but fun brain on top of a strong, stable body in a power stance that could represent any person . Bold/sturdy/stable body and with sharp lines.
The Image Evolution: